Archive | May 11, 2013

i3D: most innovative polish company


i3D top rated polish company in 2012

Poland’s top-ranked company, software developer i3D, reported a whopping 2,254 percent growth over the past five years, according to the ranking. Yet a number of reports and statistics show that Poland lags in the innovation stakes compared to the rest of the European Union.

Interactive applications and 3D visualization

The firm i3D is specialized in the development of interactive applications and 3D visualization. As a result, the development team is made up mostly of the university’s scientists and students and the lines of communication between the academic institution and the company are always open. One of the visible results of this cooperation is the Virtual Reality Laboratory, established at the university in 2007. This one-of-a-kind facility in Central and Eastern Europe is used for academic purposes.

The company has also reached beyond the borders of Poland and has now signed a contract with IBM Deep Computing in Houston for joint research and development projects. According to a statement provided by the company’s press office, its involvement in projects for global giants such as Boeing, ExxonMobil or Saudi Aramco helped to build valuable know-how for the construction of objects in virtual reality, a skill which is hard to find among researchers in the region.

Virtual reality technologies

Application and hardware solutions produced by i3D take users to virtual worlds where historic sites, industrial equipment or even museum exhibits can be reconstructed. The company’s recent success can certainly be attributed to the rapid development of virtual reality technologies. The firm is hoping not just to benefit from this, but to set new directions and standards in the field.

Polish difficulties and opportunities

Of course, the picture isn’t all that rosy. The biggest barrier was to convince potential customers in Poland that it is time for a more modern approach. Even beneficiaries of the company’s laboratory at the Silesian University of Technology admit they were skeptical at first, although today they cannot imagine not having the technology available.

The CEO of the company also added that the matter of financing is always an issue. Joint projects with academic institutions are financed in part by the company, in part through EU subsidies. Some may require government aid, while in some cases external sponsors are involved. The problem today is that academic institutions in Poland do not have dedicated funding for independent projects and the financial puzzle needs to be put together every single time.

Yet despite these barriers, the company has no intention of changing its direction and has its plate full of new projects and innovative ideas.

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