In less than 1 month, Apple will launch its Apple iWatch. And the question is : will it be a success?
This is always difficult to know if a new product will be a success or not … But there is 1 thing to understand when we launch a new product : what are the main failure of the competitor products?
And Samsung Gear, the main competitor is not completely success. Do you see nowadays, in the subway, in the street, people with the Samsung Gear Watch? … And the problem is not that the Samsung smartphones are not the leader, isn’t it? In 2013/2014, the average Worldwide market share of Samsung was about 30% ; in January 2015, nevertheless, the market share was reduced to 20%, decreasing from 30% (in ratio).
But, nevertheless, Samsung with Samsung Gear is the leader of smartwatches sold in 2014 with 1,2 millions of units.
Is people satisfied by their smartwatch ? … No!
3 main topics are not relevant for the Samsung watch:
- Autonomy : with 1 day of autonomy, you always have to recharge the battery of your watch … And if you are using your connectivity at the maximum, it is less than 4 hours …
- Apps: there is not a lot of usage for the Samsung watch : we are speak about 20 to 30 Apps, and not all of them are good
- Connectivity: with Bluetooth, the connectivity is not good and not secure …
- Sensors : camera, sound, … nothing incredible ! Less than a smartphone !!!
With Apple, what do we know:
- Autonomy : 18 hours … probably in the same condition as Samsung ; in full usage of connectivity, 3 hours … as rumor said !
- Apps : 34 Apps advertised on Apple Store for the moment ; and nothing that seems to be a revolution. What is the real interest to have a new connected object with a computer inside with so few Apps. To be dramatically upgraded!
- Connectivity : with Wifi in addition of Bluetooth, we can expect better connectivity, more secure than Samsung … Nevertheless, this connectivity between a smartphone and a watch will remain via Bluetooth … This is only connectivity with public Wifi area that could accelerate the connectivity; not so sure that it will be sufficient !
- Sensors : no revolution compare to Samsung Gear ; how to measure diabetes, arterial pressure, temperature, virus and batteries overview … and more!
To conclude, Apple could probably sell around 1 million of iWatch in 2015 … but not more than Samsung Gear in 2014. You will not see 100 millions of iWatch sold, as for smartphones.
Why? No revolution of this object …
What could be the future of the revolution ?
- Autonomy : 1 month, 3 months, 1 year or … without any recharge! How to do that: reduction of energy usage by 10 or 100 by thinking the OS differently than for a smartphone. And use the energy to recharge with heat of the skin, solar and moving of the hand. If the autonomy is not the same or better than for a non connected watch, what is the real interest to
- Apps : minimum of 1000 Apps to have a real added of these connected objects with connection to bank, credit card, insurance, police, hospital …
- Connectivity : without 3G / 4G direct connection with military encryption is a must do for this type of objects
- Sensors : measure of health situation is a must do
Of course, Apple iWatch will not be completely a failure. And having 1 million of iWatch sold this year is not so bad. But this is not the revolution that Apple is pushing with its marketing. The connected revolution is not really ongoing with this object ; Apple just not would like to be outside the competition.
And the real revolutionary smartwatch remains to be invented with, this time, a lot of innovations.
There are critics of Samsung who argue that its success is mostly due to copying and then tweaking the innovations of others. There is a good deal of truth in this, especially around the early Galaxy designs.
But Samsung is a global leader in screen technology, TVs, batteries, and chip design. So in terms of innovation it is doing a lot right. But we know very little about how.
We know how its competitors innovate – we look at Google and see the 20% time, the big adjacencies, the search for disruption, the bold statements about the future of autos, for example.
We know that within Apple when a project gets to a critical stage, the company assigns three teams to its development, each of which competes against the other. We know the importance of design thinking, an attribute Google is learning about. And of customer experience.
What does Samsung do in comparison? How does it line up against these American masters or conversely are Google and Apple good enough to compete against Samsung?
There’s no doubt that patent circumvention is an aim when Samsung innovates. From its early forays into innovation, competing against Toshiba in washing and drying machines, Samsung has chased patents in areas where its competitors appear to have protection and has oriented its innovation efforts to find new patentable ideas in its competitors’ backyard.
Samsung has nurtured a close relationship with the Russian Academy of Science since then. There is a framework agreement between the two parties. And the Korean Government has its own agreement under which it funds Korean small businesses to develop projects on the back of Academy research. Samsung meanwhile appears to help the Academy to increase its patent count and to exploit its inventions.
The relationship with Russian science was the introduction of TRIZ, an innovation method that Samsung adopted from 2000 onwards but which only reached American companies from the mid-2000s onwards.
TRIZ is a methodology for systematic problem solving. Typical of its origins in Russia, it asks users to seek the contradictions in current technological conditions and customer needs and to imagine an ideal state that innovation should drive towards.
Samsung had early successes with TRIZ, saving over $100 million in its first few projects. It was also adopting Six Sigma at the time.
But it was TRIZ that became the bedrock of innovation at Samsung. And it was introduced at Samsung by Russian engineers whom Samsung had hired into its Seoul Labs in the early 2000s.
In 2003 TRIZ led to 50 new patents for Samsung and in 2004 one project alone, a DVD pick-up innovation, saved Samsung over $100 million. TRIZ is now an obligatory skill set if you want to advance within Samsung.
At the Samsung Advanced Institute for Technology, Hyo June Kim, who wrote The Theory of Inventive Problem Solving, a foundation text on TRIZ published in Korean, trained over 1,000 engineers across Samsung companies in 2004 alone.
At Samsung even the subsidiary CEO has to take TRIZ training. From looking at the various presentations I estimate that engineers get about 15 days of training plus 7 days specific project work. That’s quite an investment in method and people.
So the answer to why Samsung is so innovative – with at least two major product announcements this month – is that it is heavily invested in its people, it goes in search of special talent wherever it can find it, but specifically made astute moves into Russia early on; it targets its innovations towards specific competitors and patents that it wants to overhaul (as Apple did under Jobs); and it has an innovation culture based on extensive training, repeatable methodology and creative elite formation, backed by the highest levels of management.
Everything you need to know about the Apple Watch
The Apple Watch is the Cupertino firm’s first foray into wearable tech, and will be launched late February.
The Apple Watch features a custom-built UI that proffers a host of wrist-borne apps, as well as a pressure-sensitive touchscreen, ‘taptic’ haptic feedback, and the Digital Crown – Apple’s wristwatch-inspired winder input.
Latest estimates tip the smartwatch to tout sales figures somewhere in the region of 20-30 million with Apple rumoured to have anywhere up to 40 million units ordered in time for day one.
Apple Watch development kit and model types?
Prempting the wearable’s upcoming arrival, Apple made its WatchKit SDK live last month. Giving early play time with the Apple Watch expereince, the wrist-based SDK is allowing eager developers to prep bespoke apps in time for the device’s release.
When the Apple Watch does eventually go on sale, there will be three model options to choose from – each with two display sizes to complement varying wrist sizes.
The standard Apple Watch model comes with a stainless steel silver or space black colour scheme case with the screen protected by sapphire crystal.
If you’re looking for something to keep up with you as you train, the Apple Watch Sport features an anodised aluminium case in silver or space grey with the screen protected with strengthened ion-X glass with colourful, durable band options.
Lastly, the Apple Watch Edition features an 18-carat gold face in yellow or rose, protected by sapphire crystal. It’s the premium edition of the Apple Watch.
Apple Watch Specs
To start off with, there will be two different sizes of the Apple Watch to choose from. The smaller option for dainty wrists is 38mm tall, while the larger option is 42mm. That’s something that we haven’t seen from any of the Android or Android Wear alternatives so far. Each Apple Watch is kitted out with a Retina display.
In terms of resolution, the developer kit revealed the smaller Apple Watch will tout a 1.5-inch 272 x 340 display, while the larger variant will boast a 1.65-inch 312 x 390 display.
The Apple Watch display can sense force via a new feature call Force Touch. This will allow the device to distinguish between a tap and a press for more contextually specific controls.
Reacting to that, there’s also the Taptic Engine. The Watch also features a custom built heart rate sensor that uses infrared, visible-light LEDS and photodiodes to detect your pulse and heart rate. Combining this with data from the accelerometer and the GPS and Wi-Fi found in your iPhone, the Apple Watch can track your physical movement.
Under the hood you’ll find the Apple S1 processor. There’s no specific specs for the S1 yet, but it is protected from the elements, wear and impact by resin.
2013: Global SMARTPHONE market share: Samsung 32.3%, Apple 15.5%, Huawei 5.1%, LG 4.8% Lenovo 4.6%.
Global Smartphone Shipments Reach a Record 990 Million Units in 2013.
Global smartphone shipments grew 41 percent annually to reach a record 990 million units in 2013. Huawei, Lenovo and LG were the star performers, capturing a combined 14 percent marketshare worldwide and closing the gap on Apple.
Global smartphone shipments grew 34 percent annually from 217.0 million units in Q4 2012 to 290.2 million in Q4 2013. Global smartphone shipments for the full year were just shy of the 1 billion level, but they nonetheless reached a record 990.0 million units in 2013, increasing from 700.1 million in 2012. Global smartphone shipment growth decreased slightly from 43 percent in 2012 to 41% in 2013, due to high penetration in some major markets like the United States.
Samsung shipped a record 319.8 million smartphones worldwide and captured 32 percent marketshare in 2013. This was the largest number of units ever shipped by a smartphone vendor in a single year. Despite tough competition from a long tail of Chinese and American brands, Samsung continued to deliver numerous hit models, such as the Galaxy S4 and Note 3.
Apple grew a sluggish 13 percent annually and shipped 153.4 million smartphones worldwide for 15 percent marketshare in 2013, dipping from the 19 percent level recorded in 2012. Apple remains strong in the high-end smartphone segment, but a lack of presence in the low-end category is costing it lost volumes in fast-growing emerging markets such as India.
Samsung and Apple together accounted for almost half of all smartphones shipped worldwide in 2013. Large marketing budgets, extensive distribution channels and attractive product portfolios have enabled Samsung and Apple to maintain their grip on the smartphone industry. However, there is clearly now more competition coming from the second-tier smartphone brands.
Huawei, LG and Lenovo each grew their smartphone shipments around two times faster than the global industry average and captured a combined 14 percent marketshare. Huawei is expanding swiftly in Europe, while LG’s Optimus range is proving popular in Latin America, and Lenovo’s Android models are selling at competitive price-points across China. Samsung and Apple will need to fight hard to hold off these and other hungry challengers during 2014.
In parallel of the Google Glass developed by Google and that could be sold starting 2014 or 2015, it seems that Apple is working on a new Apple patent for glasses recently discovered, detailing the project “iGlass” as we call them. Apple could work on reality augmented glasses projects since 2008.
These glasses are mounted in HMD (Head Mounted Display) or a display to the eye. HMD has an OLED screens or two with magnifying lenses and other optical elements associated. Lenses and other components are used to give the user a view image far as not to tire the eye. This is explained in the preamble Apple.
Currently, there are HMDs for military or engineers to have some first-hand information as geographical data or stereoscopic representations (techniques to reproduce a depth perception from two planar images) from CAD drawings.
The “iGlass” could, using a processor, display source images from external sources. This means that the iPhone could serve as a source eyeglasses for example. Apple glasses are therefore an accessory in addition to your device. So most of the applications running on your iPhone or iPod could work with your glasses.
To conclude, the HMD is revolutionary and allows the user to adjust the glasses to his vision and thus enjoy a unique experience.
iGlass would be probably introduced with other connected devices like iTV and iWatch, using contextual computing concepts with multi sensors management.
Worldwide, IDC estimates 76.9 million tablets were shipped in Q4 2013, which comes out to 62.4 percent growth over Q3 2013 and 28.2 percent on Q4 2012. In all of 2013, 217.1 million units were shipped, up from 144.2 million in 2012.
IDC’s latest Q4 2013 report of global tablet shipments showed only Lenovo and Samsung increased their market share among the top five brands.
Apple still holds a firm position at the top with 33.8 percent of the market, but that figure fell 4.4 percent year-on-year. South Korea’s Samsung, in second place, gained a hefty 5.8 percent of the market and shipments grew 85.9 percent year-on-year. China’s Lenovo rounded out the top five growing from 1.3 to 4.4 percent market share. That might not seem like much, but Lenovo’s shipments more than tripled in the past year.
Lenovo’s access to the Chinese whitebox manufacturing infrastructure has helped it drive more low-priced tablet products into the market; the company’s strength in emerging markets, and its increased market share in adjoining markets such as PCs and smartphones, makes it well positioned to see additional tablet gains in 2014.
Amazon and Asus make up the remaining spots in the top five. Amazon’s market share dipped from 9.9 to 7.6 percent, while Asus held a steady 5.1 percent.
It’s been over half a year since Apple announced iOS in the Car integration with over a dozen automakers, and we’ve not heard much from Cupertino about this feature since then. Today, a video leaked that shows off exactly what the interface currently looks like, and it’s quite promising. It’s still just an emulation running in OS X, but it does give us a solid idea of what we can expect from 2014′s in-dash user experience.
There are very interesting screenshot provided by an iOS developer. In this screenshot, it shows the emulator running with the iOS 7.1 beta, and it looks substantially different. The user interface has been thoroughly polished, and the aesthetic better matches the look of Apple’s current UI motifs. If the rest of the software has seen as much work as the user interface, a public release might be in the cards in the next couple of months.
We know that traffic, directions, music, and messaging are all going to be available with Apple’s system, but what about third-party apps? Many of us spend hours in the car every single day, so customized apps and notifications would be welcome additions. It’s also worth noting that Apple’s lackluster mapping solution can’t be swapped out for Google Maps here, and that could turn off a number of wary travelers. If Apple wants iOS in the Car to gain traction in the long run, third-party apps are absolutely a must. How long will we have to wait for Apple to take the hint?
Despite beating Wall Street expectations in terms of shipment volumes, Apple’s share in the worldwide smartphone operating system market posted a year-over-year decline during the second quarter of 2013 (2Q13). Meanwhile, Android and Windows Phone both managed slight increases during the same period. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 236.4 million smartphones in 2Q13, up 51.3% from the 156.2 million units shipped in 2Q12. Second quarter shipments grew 9.3% when compared to the 216.3 million units shipped in 1Q13.
Smartphone OS Highlights
Android maintained its leadership position, with strong contributions from Samsung and its Galaxy S4. Not to be overlooked were LG and Chinese vendors Huawei, Lenovo, and ZTE, which each recorded double-digit shipment volumes in the millions. Combined, these vendors accounted for 62.5% of all Android-powered smartphone shipments during the quarter. Still, the remaining vendors within the Android ecosystem should not be overlooked, as many have developed a strong local presence within key developing markets.
iOS finished the quarter as the clear number 2 operating system, showing that, even without new product launches, demand remains strong. Moreover, Apple added new mobile operators to its camp, boosting short-term volumes and cementing long-term end-user relationships. What remains to be seen is how the new iOS 7 will be received once it reaches the market later this year, as much of the look and feel of the user interface has been revamped.
Windows Phone posted the largest year-over-year increase among the top five smartphone platforms, and in the process reinforced its position as the number 3 smartphone operating system. Driving this result was Nokia, which released two new smartphones and grew its presence at multiple mobile operators. But beyond Nokia, Windows Phone remained a secondary option for other vendors, many of which have concentrated on Android. By comparison, Nokia accounted for 81.6% of all Windows Phone smartphone shipments during 2Q13.
- Wndows Phone shows signs of life while BlackBerry keeps crumbling (news.yahoo.com)
- IDC’s 2Q13 Smartphone Share Report: It’s iOS vs. Android, and Windows Phone vs. Everyone Else (globalnerdy.com)
- The Android Stat That Shocked the Smartphone World (mobilemarketingwatch.com)
- Apple loses ground to Android and Microsoft in smartphone operating systems (telegraph.co.uk)
Google’s primary source of profit is search-related advertising while Apple’s is consumer hardware. And Google’s five-front assault on Apple’s profit model takes advantage of that difference.
Here are five of Apple’s fronts and how Google is attacking them:
Apple lags and has lost share in high end smartphones where 426 million units were sold during the first three months of the year. Gartner reported that in the first quarter of 2013, Apple’s global share of the high-end mobile phone market declined from 22.5% in the 2012 period to 18.2%.
Apple is number two to Samsung — which supports Google’s Android operating system. Samsung’s market share increased from 27.6% to 30.8% in the first quarter of 2013.
Android has already taken the tablet market lead from Apple. IDC expects Android to control 60% of the tablet market by the end of June 2013.
It wasn’t always so gloomy for Apple’s iPad. After all in the second quarter of 2012, the iPad commanded over 60% of the tablet market — but that figure has dropped ”to around 40% in each of the third and fourth quarters of 2012 and the first quarter of 2013,” reports Venturebeat.
And Android has been gulping iPad’s market share. Venturebeat notes that between the first quarter of 2012 and the first quarter of 2013, Apple swapped the lead with Android — in 2012 Apple outsold Android by 11.8 million to 8 million; while in that same period in 2013, Android trumped the iPad by 27.8 million to 19.5 million.
Moreover, IDC expects skies to darken for the iPad. In the second quarter of 2013, IDC believes that Apple will ship fewer than 19.5 million units because Apple is not launching what CEO, Tim Cook, called its “amazing” new hardware until “fall 2013 and throughout 2014.” Thus IDC expects Apple to ship between 17 million and 18 million iPads — leaving Android tablets with 60% of the market in Q2 2013.
When it comes to competing with Android smartphones and tablets, Apple can either cut price and slash its profits or hold its prices and win fewer new customers. Cook has yet to prove that Apple can innovate its way out of that profit-growth dilemma.
3. Apple Maps
Under a year after Apple removed Google Maps from the iPhone, Google introduced a new version that is simpler and can be customized to each user.
By sharing what Google knows about each individual from other services, Google can customize maps. According to the New York Times, “When users who are logged into Google visit Maps, they will see the places they frequently visit highlighted, like restaurants, museums and their home. Google learns the places they go by drawing information from all of Google’s services — including search and Maps history, Google Plus posts and information in users’ Gmail in-boxes.”
Bernhard Seefeld, the product management director for Google Maps, bragged to the Times, “We can build a unique map for every place and every click.” For those who are worried about Google knowing too much about them, this new service is creepy — but potentially useful.
Meanwhile, the memory of Apple Maps six most epic fails lingers.
Google is going after music streaming through the introduction of Google Play Music All Access (GPMAA) — a service that lets users stream music using Google Play for Android. For $9.99 a month, GPMAA combines “users’ current Play collections with access to millions of additional songs,” according to Fortune.
Meanwhile, Google was able to secure content deals with three major record labels—Universal Music, Sony, and Warner Music Group — and beat Apple to market with the streaming service that iTunes has long-been rumored to be developing, says Fortune.
The most important front where Google is trouncing Apple is innovation. To be fair, under Steve Jobs, Apple’s approach to innovation was to introduce a much better product in an established industry. The result was big success from great products like the iPod, iPhone, iPad, and iTunes.
But Google Glass’s big media splash suggests that creating entirely new categories of products can also be a way to spur growth. We can also speak about the Google Cars that can for sure impact also IT solutions.
Google certainly needs help there — since its traditional markets are slowing down.But it looks like Google is winning the war for the future: Google is offensive and Apple only defensive.
- Google’s Five-Front Assault on Apple (forbes.com)
- Who can rescue Google Wallet? Apple. (sivag1.wordpress.com)
- Google’s Five-Front Assault On Apple (soshitech.com)
- Google’s Getting Its Game (Console) On (newsy.com)
- Report: Google developing an Android-powered console (polygon.com)
- Why Apple, Google want to make consoles (stuff.co.nz)