1 article showing how in the future the social media will be the entry gate for e-commerce web sites that will generate more and more revenue. We will for sure use more and more social media to access the right web site we would like to watch, more than web search tools (as Google, Bing or Yahoo).
This is why search tools companies buy currently social media web sites as YouTube for Google or Tumblr for Yahoo. These aggregation will continue in the next years.
- What’s A Rich Pin? (smallbusinessmavericks.com)
- Silicon Alley Insider: The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales (businessinsider.com)
- E-commerce Retailer BellyBling Utilizing Social Media Marketing for Modeling Contest (prweb.com)
- The Marketer’s Guide to Proper Social Media Etiquette (hubspot.com)
- The Eight Biggest Social Media Customer Service Fails of 2012 (staples.com)
by Josh Luger (courtesy BusinessInsider)
Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.
Retailers and brands are therefore increasingly focusing their attention on social commerce.
But, many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale?
In a new report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.
Here’s an overview of the converging trends that promise to transform social media into a viable commerce platform:
The rise of mobile: The rise of mobile, which means shoppers can price-compare and solicit advice…
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Singularity for those mere mortals who are unaware is . First proposed by mathematician John von Neumann, it is the time when “ever accelerating progress of technology and changes in the mode of human life, which gives the appearance of approaching some essential singularity in the history of the race beyond which human affairs, as we know them, could not continue.”
- Technological_singularity (Wikipedia.com)
In his book “The Singularity is Near: When Humans Transcend Biology“, futurist Ray Kurzweil predicts that computers will be as smart as humans by 2029, and that by 2045, “computers will be billions of times more powerful than unaided human intelligence”.
So if robots and artificial intelligence will inevitably have more intelligence than man, what will social networking look like in that world? Well, according to a new social network catering to robots and their owners, you don’t have to wait another 16 years to find out. Almost like a real-life version of “Back To The Future,” launched in December, 2011, MyRobots.com is artificial intelligence’s answer to Facebook.
Social Network for Robots
Designed for robot owners and their robotic devices, the portal offers an opportunity for robots to generate their own status updates. Internet-enabled robots can be connected to MyRobots with an open API.
And if one network wasn’t enough, there’s also RoboEarth, described as “a giant network and database repository where robots can share information and learn from each other about their behavior and their environment.” The site is designed for robots to upload their experiences at solving a task so that other robots can learn from the data. RoboEarth’s team members are Europe-based researchers with funding from the European Commission’s Cognitive Systems and Robotics Initiative.
- Will Robots Social Network When They Eclipse Man’s Intelligence? [Videos] (inventorspot.com)
- No Killer Robots, says the UN. FEAR THE MACHINES! (sarcasticny.wordpress.com)
- Ray Kurzweil “How to Create a Mind” (lugenfamilyoffice.com)
- Intelligent Robots Will Overtake Humans by 2100, Experts Say (livescience.com)
In a report by News.com, the study found that the time spent by Australians for social media usage has gone up this year, as smartphones have become the most popular way of accessing social media. Sensis digital partnerships and innovation executive general manager Kelly Brough said the study indicated the large growth of social media in Australia.
It was also the first time smartphones took over laptop computers for social media usage. The survey presented figures about various locations of social media access. Of the people surveyed, 34 percent logged on at work, 13 percent at school 18 percent in car, presumably from the passenger’s seat, 44 percent in bed, 7 percent in bathroom and 6 percent in the toilet.
Brough indicated that social media is important to people as part of their daily routine Australian social media users had an average of 258 friends, followers or fans, and women were more likely to use social media and share frequently Lack of interest and privacy concerns was the reason why Australians avoided joining the social media networks.
A total of 65 percent online Australians use social networks, added the report.
- The network is taking over our lives (news.com.au)
- 7 Ways You Can Effectively Lose Social Media Followers (business2community.com)
- How To Use Social Media To Help Non-Profit Organizations (nismonline.org)
- Athletes and social networks (fieldoo.com)
- Pew: 94% Of Teens Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption Way Up (marketingland.com)
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