One day after The Guardian revealed that the U.S. government has been secretly collecting call log data from millions of Verizon customers, The Washington Post reported Thursday that the government’s monitoring of American’s data goes much, much deeper. The FBI and the National Security Agency are mining the servers of the country’s biggest technology companies for the purpose of hunting spies and terrorists. The program, code-named PRISM, is massive in scope and involves web services that many Americans use every day.
Below, 6 numbers to explain PRISM.
The number of tech companies involved in the PRISM program. Here’s a list, from an NSA slideshow, including the date when monitoring began:
- Microsoft (September 2007)
- Yahoo (March 2008)
- Google (January 2009)
- Facebook (June 2009)
- PalTalk (December 2009)
- YouTube (September 2010)
- Skype (February 2011)
- AOL (March 2011)
- Apple (October 2012)
So far Facebook, Google, Microsoft, Apple, and Yahoo have flatly denied that they provide the government backdoor access to their services, according to a variety of news sources. Twitter, which says it has been particularly vigilant in protecting user data from government agencies, is notably absent from the list. Dropbox is next in line to be added to PRISM, according to the Post.
The number of different types of data that are collected through PRISM. E-mails, instant messages, videos, photos, stored data (likely items stored on cloud services like Google Drive), voice chats, file transfers, video conferences, log-in times, and social network profile details have all been monitored by the government. Through PRISM NSA officials can even conduct live surveillance of someone doing a Google search, according to the Post.
The annual cost of PRISM, according to NSA documents obtained by the Post.
The year PRISM was established. The Post describes an “exponential growth” in the program since President Obama took office. The government has snooped on other forms of communication in recent years as well. On Thursday, Senator Dianne Feinstein confirmed that the NSA phone log database has been in place for at least seven years.
The number of times PRISM data was cited in 2012 as part of President Obama’s daily briefing, a high-level intelligence presentation given to the president, the vice president and select cabinet members. According to the Post, at least 1 in 7 intelligence reports from the NSA make use of PRISM data.
Confidence level intelligence officials are supposed to have of a target’s “foreignness” to make use of PRISM data. The massive database is aimed at surveilling spies and foreign terrorists, not Americans. However, large amounts of American user data is also picked up as officials hunt for threats. The NSA describes this as “incidental.”
- PRISM by the Numbers: A Guide to the Government’s Secret Internet Data-Mining Program (newsfeed.time.com)
- Doublespeak Denials Of PRISM Participation Were Careful Lies (techcrunch.com)
- The strange and unbelievable similarities in Google, Facebook, and Apple’s PRISM denials (venturebeat.com)
- Secret program gives NSA, FBI backdoor access to Apple, Google, Facebook, Microsoft data (theverge.com)
- What is the NSA’s PRISM program? (FAQ) (news.cnet.com)
- Report: NSA PRISM program spied on American’s emails, searches (pcworld.com)
- Facebook and Google insist they did not know of Prism surveillance program (guardian.co.uk)
1 article showing how in the future the social media will be the entry gate for e-commerce web sites that will generate more and more revenue. We will for sure use more and more social media to access the right web site we would like to watch, more than web search tools (as Google, Bing or Yahoo).
This is why search tools companies buy currently social media web sites as YouTube for Google or Tumblr for Yahoo. These aggregation will continue in the next years.
- What’s A Rich Pin? (smallbusinessmavericks.com)
- Silicon Alley Insider: The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales (businessinsider.com)
- E-commerce Retailer BellyBling Utilizing Social Media Marketing for Modeling Contest (prweb.com)
- The Marketer’s Guide to Proper Social Media Etiquette (hubspot.com)
- The Eight Biggest Social Media Customer Service Fails of 2012 (staples.com)
by Josh Luger (courtesy BusinessInsider)
Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.
Retailers and brands are therefore increasingly focusing their attention on social commerce.
But, many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale?
In a new report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.
Here’s an overview of the converging trends that promise to transform social media into a viable commerce platform:
The rise of mobile: The rise of mobile, which means shoppers can price-compare and solicit advice…
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